The bird’s gut only reacts to nutrients, not names on ingredient labels

Formulating by nutrient function — not ingredient identity — reduces cost, variability and risk.

Layer Chicken Eating
Nicolae Malancea I iStock.com

Feed mills love ingredient names. Soybean meal, canola, DDGS, insect meal, pea protein — each comes with its own reputation, marketing claim or sustainability story. But the bird doesn’t care. The gut doesn’t read the label. It only reacts to nutrients, not names.

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