EW Nutrition has concluded an agreement to acquire 51 percent of the shares in ICON, a company specialized in feed solutions for the Turkish livestock market. The transaction was signed on March 29. The company will be renamed EW ICON.
ICON is a trusted partner for the Turkish feed industry, and has grown quickly due to its service-oriented business model. ICON will continue to focus on further developing its product line and established long-term supplier relationships. EW Nutrition’s commitment to the Turkish market combined with ICON’s strength will reinforce customer service.
“The strategic alliance between EW Nutrition and ICON comprises huge opportunities for the next level of growth,” said Ziya Pazarbaşilar, managing director of ICON. “Sustainable success has been always one of our guidelines in this agile market. We are quite happy and optimistic that EW Nutrition’s strong commitment into R&D and technical service will benefit our clients.”
“Turkey is one of our strategic markets,” said Michael Gerrits, managing director of EW Nutrition. “The partnership with ICON will accelerate our business, especially our activities assisting our clients in reducing the use of antibiotics. The ICON team is well established in the market and has shown its customer-oriented results the last years. Its solid supplier portfolio constitutes a strong basis for continued growth.”