Nulo announced the next phase of its "Fuel Incredible" campaign, adding USA winter athletes and their pets to the brand's roster of partners.
The lineup includes:
- Madison Chock & Evan Bates, Olympic gold medalist ice dancers, and their toy poodles, Stella and Henry
- Alex Ferreira, two-time Olympic medalist halfpipe freeskier, and his mixed breed Brandy
- Brenna Huckaby, three-time Paralympic gold medalist snowboarder, and her Cornish rex, Mouse
- Maddie Mastro, Olympic halfpipe snowboarder, and her Chihuahua-Pomeranian mix, Pippy
- Kristen Santos-Griswold, Olympian and world champion short track speed skater, and her Siberian huskies, Bear and Koda
- Jordan Stolz, world champion speed skater, and his mixed breed, Mitzi
"I'm thrilled to join the Nulo family as an ambassador," Huckaby said. "As a Paralympic gold medalist, mom and advocate for living life without limits, I've built my platform on the belief that what we put into our bodies fuels what we can achieve. That extends to my family — including our cat, Mouse, who's just as much a part of the team. Nulo's commitment to quality nutrition and care mirrors my own values, and I'm excited to share our journey together with my community."
The campaign follows the debut phase that featured Simone Biles.
"Being part of the Nulo family and this campaign has always been special to me because it celebrates athletes not only for what we achieve in competition, but also for who we are and what drives us," Biles said. "I'm excited to welcome this incredible group of athletes and shine a light on the passion and dedication they bring to their sports, as well as the special relationships they have with their pets."
The campaign includes digital media, print and television ads. A 30-second television spot will appear on NBCUniversal networks in select markets and nationally on Peacock. The campaign also includes out-of-home activations and in-store retail experiences. The first iteration of Fuel Incredible received honors from the Digiday Streaming & Video Awards, the MarCom Awards and Cynopsis Sports Media Awards.
