Deal will allow Pancosma to gain direct access to more animal feed industry customers
Pancosma & Associates reached an agreement in December 2015 to acquire Btech, a leading player in the Brazilian feed additives market.
Founded in 1992 and headquartered in Valinhos, São Paulo, Brazil, Btech specializes in the development, production and distribution of products and solutions for animal nutrition. This acquisition is a part of Pancosma & Associates’ strategy to gain direct access to the customers in the major countries representing the animal feed industry, such as Brazil.
“Acquiring Btech allows Pancosma & Associates to consolidate its position locally in the rapidly growing sector of specialty feed additives in Brazil, while at the same time, complementing our existing portfolio of additives,” said Dr. Goetz Gotterbarm, CEO of Pancosma & Associates. “Reflecting the rising importance of the Brazilian market, this strategic acquisition will reinforce our geographical coverage in the field, strengthen our sales network, which is now direct, and fortify our specialized and dedicated sales force. In terms of production facilities, Btech will allow our group to further boost our strong positioning in the field of products for digestive control.”
Roberto Betancourt, who will remain the CEO of Btech, added, “This acquisition will allow Btech to pursue and accelerate its development strategy, while also benefiting from Pancosma & Associates’ worldwide footprint, and innovative research and development capabilities.”
The acquisition was finalized on December 28, 2015, signed in Sao Paulo by Hubert de Roquefeuil, chairman of the Board of Pancosma, and Roberto Betancourt, CEO of Btech.