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Consumer Trends
Consumer Trends
Top 10 poultry consumer trends of 2025 (so far)
Follow links to the most popular consumer trends articles, podcasts and blogs from WATTPoultry in the first half of the year.
Brand Insights
Safer and Smarter Animal Feed Production
Format Solutions, a Datacor Company
Discover how advanced formulation software can revolutionize your production processes, ensuring consistent quality and adherence to industry standards.
Consumer Trends
The business case for sustainable chicken [PODCAST]
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting, highlight the challenges and opportunities involved with marketing the sustainability of chicken products.
Consumer Trends
Consumer confidence in eggs, dairy strong despite H5N1 outbreaks
U.S. consumer demand for eggs and milk remain strong, despite H5N1 outbreaks in poultry and dairy cattle.
Consumer Trends
How chicken can win in the relentless pursuit of protein [PODCAST]
Nick Fereday, executive director, Rabobank and Christine McCracken, protein analyst, also at Rabobank, share their thoughts on how chicken can benefit from the adoption of GLP-1 weight loss drugs, the Make America Healthy Again movement and other changes to consumer perceptions of health and nutrition.
Consumer Trends
Will cost concerns slow chicken retail, foodservice?
Inflation, tariffs, HPAI and other factors are driving up food costs for consumers, changing shopping behaviors.
Consumer Trends
Millennial purchasing power fuels chicken sales in retail
Financial concerns continue to fuel chicken behavior.
Alternative Protein
The science behind lab-grown meat
Proponents say cultured meat offers the possibility of producing an alternative to real animal meat without the environmental and ethical concerns often tied by some interest groups to traditional livestock farming.
Consumer Trends
Finnish dietary guidelines recommend cutting chicken consumption
Publication of the latest guidelines for the human population of Finland caused controversy when they included chicken in the recommended maximum meat intake for reasons of environmental impact.
Business & Markets
7 elements to build trust with your stakeholders
To build trust with consumers, food companies must first build transparency with their stakeholders, according to Charlie Arnot, CEO of the Center for Food Integrity (CFI), who spoke during CFI’s Transparency Summit on October 23.
Feed Strategy Podcast
Crisis response strategies for the feed industry [PODCAST]
Susan Miller, 5MetaCom's public relations director, shares insights into how internal and external communications should be managed before, during and after an incident.
Consumer Trends
Farmer Focus puts the grower first in consumer marketing [PODCAST]
In WATTPoultry's latest podcast, editor Elizabeth Doughman and Farmer Focus brand manager, Abi Vincill, discuss how the producer's marketing focus on growers connected with consumers.
Consumer Trends
Gen Z chicken preferences shaping the future of fast food
As restaurants face economic pressures, chicken emerges as a versatile and profitable menu option, especially for younger diners seeking customization.
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