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Consumer Trends
Business & Markets
7 elements to build trust with your stakeholders
To build trust with consumers, food companies must first build transparency with their stakeholders, according to Charlie Arnot, CEO of the Center for Food Integrity (CFI), who spoke during CFI’s Transparency Summit on October 23.
Feed Strategy Podcast
Crisis response strategies for the feed industry [PODCAST]
Susan Miller, 5MetaCom's public relations director, shares insights into how internal and external communications should be managed before, during and after an incident.
Consumer Trends
Farmer Focus puts the grower first in consumer marketing [PODCAST]
In WATTPoultry's latest podcast, editor Elizabeth Doughman and Farmer Focus brand manager, Abi Vincill, discuss how the producer's marketing focus on growers connected with consumers.
Consumer Trends
Gen Z chicken preferences shaping the future of fast food
As restaurants face economic pressures, chicken emerges as a versatile and profitable menu option, especially for younger diners seeking customization.
Business & Markets
Rabobank: China market offers opportunities for animal protein
China’s animal protein market has seen consumption trends evolve due to cyclical and structural factors, including market oversupply, economic slowdown, demographic shifts and changing consumer values.
Consumer Trends
What shapes Gen Z protein consumption habits?
As Gen Z comes into its full purchasing power, the meat industry will find it has a very nuanced new consumer demographic to contend with. Sustainability, ethics, convenience and price are taking precedence in this generation's grocery shopping habits.
Consumer Trends
6 ways the Gen Z chicken consumer of 2035 may surprise marketers
Data suggests Gen Z's relationship with chicken may be more complex than anticipated, challenging marketers to rethink their strategies.
Consumer Trends
Chicken must bridge the trust gap with Gen Z consumers
As poultry marketers grapple with Gen Z’s ‘say-eat’ contradictions, they would be wise to focus on authenticity and transparency when engaging with the demographic.
Consumer Trends
7 chicken consumption predictions for 2035
Values and technology will play a major role in shaping future consumer protein purchases.
Legal News
Judge upholds Massachusetts’ Question 3 animal welfare law
A federal judge has ruled the Massachusetts’ animal welfare law, known as Question 3, is not pre-empted by the Federal Meat Inspection Act and allowed the law to stand in a defeat for pork producers.
Consumer Trends
Influencer recommendations to drive poultry, egg marketing
Poultry and egg companies should focus on social media trends such as functional foods for health to drive marketing and increase sales.
Animal Feed Regulations & Safety
German model estimates limits for 'forever chemicals' in feeds
Researchers have used modeling to establish the concentrations of PFAS considered safe in feeds for farm animals, and potentially guide future regulation of the feed industry in this area.
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