Consumer Trends

Animal Feed Additives & Ingredients

4 trends shaping 2025 dairy, feed production

The outlook for global dairy feed production is influenced by market shifts and advances in dairy cow genetics.

Brand Insights

Unlock the Power of Soybean Meal in Swine Production

USSEC

Elevate performance, protect ROI, and beat seasonal challenges with research-backed strategies and real-world insights. 

Consumer Trends

Perdue named recipient of the 2025 Chicken Marketer of the Year award

Social media campaign featuring Wayne Brady drives Air Fryer Ready Crispy Wing sales.

Regulatory Updates

Proposition 12 ‘like a wrecking ball’ to small restaurants

Latino Restaurant Association leader tells House Agriculture Committee the law placed economic pressure on restaurants that were already operating on “razor-thin margins.”

Consumer Trends

Top 10 poultry consumer trends of 2025 (so far)

Follow links to the most popular consumer trends articles, podcasts and blogs from WATTPoultry in the first half of the year.

Consumer Trends

The business case for sustainable chicken [PODCAST]

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting, highlight the challenges and opportunities involved with marketing the sustainability of chicken products.

Consumer Trends

Consumer confidence in eggs, dairy strong despite H5N1 outbreaks

U.S. consumer demand for eggs and milk remain strong, despite H5N1 outbreaks in poultry and dairy cattle.

Consumer Trends

How chicken can win in the relentless pursuit of protein [PODCAST]

Nick Fereday, executive director, Rabobank and Christine McCracken, protein analyst, also at Rabobank, share their thoughts on how chicken can benefit from the adoption of GLP-1 weight loss drugs, the Make America Healthy Again movement and other changes to consumer perceptions of health and nutrition.

Consumer Trends

Will cost concerns slow chicken retail, foodservice?

Inflation, tariffs, HPAI and other factors are driving up food costs for consumers, changing shopping behaviors.

Consumer Trends

Chicken positioned as protein winner in 2025

Consumers value low cost, healthiness and taste of chicken.

Consumer Trends

Millennial purchasing power fuels chicken sales in retail

Financial concerns continue to fuel chicken behavior.

Alternative Protein

The science behind lab-grown meat

Proponents say cultured meat offers the possibility of producing an alternative to real animal meat without the environmental and ethical concerns often tied by some interest groups to traditional livestock farming.

Consumer Trends

Finnish dietary guidelines recommend cutting chicken consumption

Publication of the latest guidelines for the human population of Finland caused controversy when they included chicken in the recommended maximum meat intake for reasons of environmental impact.

Page 1 of 18

Next Page