Consumer Trends

Feed Strategy Podcast

Crisis response strategies for the feed industry [PODCAST]

Susan Miller, 5MetaCom's public relations director, shares insights into how internal and external communications should be managed before, during and after an incident.

Consumer Trends

Farmer Focus puts the grower first in consumer marketing [PODCAST]

In WATTPoultry's latest podcast, editor Elizabeth Doughman and Farmer Focus brand manager, Abi Vincill, discuss how the producer's marketing focus on growers connected with consumers.

Consumer Trends

Gen Z chicken preferences shaping the future of fast food

As restaurants face economic pressures, chicken emerges as a versatile and profitable menu option, especially for younger diners seeking customization.

Business & Markets

Rabobank: China market offers opportunities for animal protein

China’s animal protein market has seen consumption trends evolve due to cyclical and structural factors, including market oversupply, economic slowdown, demographic shifts and changing consumer values.

Consumer Trends

What shapes Gen Z protein consumption habits?

As Gen Z comes into its full purchasing power, the meat industry will find it has a very nuanced new consumer demographic to contend with. Sustainability, ethics, convenience and price are taking precedence in this generation's grocery shopping habits.

Consumer Trends

6 ways the Gen Z chicken consumer of 2035 may surprise marketers

Data suggests Gen Z's relationship with chicken may be more complex than anticipated, challenging marketers to rethink their strategies.

Consumer Trends

Chicken must bridge the trust gap with Gen Z consumers

As poultry marketers grapple with Gen Z’s ‘say-eat’ contradictions, they would be wise to focus on authenticity and transparency when engaging with the demographic.

Consumer Trends

7 chicken consumption predictions for 2035

Values and technology will play a major role in shaping future consumer protein purchases.

Legal News

Judge upholds Massachusetts’ Question 3 animal welfare law

A federal judge has ruled the Massachusetts’ animal welfare law, known as Question 3, is not pre-empted by the Federal Meat Inspection Act and allowed the law to stand in a defeat for pork producers.

Consumer Trends

Influencer recommendations to drive poultry, egg marketing

Poultry and egg companies should focus on social media trends such as functional foods for health to drive marketing and increase sales.

Animal Feed Regulations & Safety

German model estimates limits for 'forever chemicals' in feeds

Researchers have used modeling to establish the concentrations of PFAS considered safe in feeds for farm animals, and potentially guide future regulation of the feed industry in this area.

Animal Feed Manufacturing

Canadian feed industry's ABF poultry production strategy

Poultry nutritionist examines Canada's antibiotic-free (ABF) and no antibiotics important to human medicine (NAIHM) feeding programs at the 2024 Feed Strategy Seminar.

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