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Consumer Trends
Consumer Trends
Perdue named recipient of the 2025 Chicken Marketer of the Year award
Social media campaign featuring Wayne Brady drives Air Fryer Ready Crispy Wing sales.
Regulatory Updates
Proposition 12 ‘like a wrecking ball’ to small restaurants
Latino Restaurant Association leader tells House Agriculture Committee the law placed economic pressure on restaurants that were already operating on “razor-thin margins.”
Consumer Trends
Top 10 poultry consumer trends of 2025 (so far)
Follow links to the most popular consumer trends articles, podcasts and blogs from WATTPoultry in the first half of the year.
Consumer Trends
The business case for sustainable chicken [PODCAST]
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting, highlight the challenges and opportunities involved with marketing the sustainability of chicken products.
Consumer Trends
Consumer confidence in eggs, dairy strong despite H5N1 outbreaks
U.S. consumer demand for eggs and milk remain strong, despite H5N1 outbreaks in poultry and dairy cattle.
Consumer Trends
How chicken can win in the relentless pursuit of protein [PODCAST]
Nick Fereday, executive director, Rabobank and Christine McCracken, protein analyst, also at Rabobank, share their thoughts on how chicken can benefit from the adoption of GLP-1 weight loss drugs, the Make America Healthy Again movement and other changes to consumer perceptions of health and nutrition.
Consumer Trends
Will cost concerns slow chicken retail, foodservice?
Inflation, tariffs, HPAI and other factors are driving up food costs for consumers, changing shopping behaviors.
Consumer Trends
Chicken positioned as protein winner in 2025
Consumers value low cost, healthiness and taste of chicken.
Consumer Trends
Millennial purchasing power fuels chicken sales in retail
Financial concerns continue to fuel chicken behavior.
Alternative Protein
The science behind lab-grown meat
Proponents say cultured meat offers the possibility of producing an alternative to real animal meat without the environmental and ethical concerns often tied by some interest groups to traditional livestock farming.
Consumer Trends
Finnish dietary guidelines recommend cutting chicken consumption
Publication of the latest guidelines for the human population of Finland caused controversy when they included chicken in the recommended maximum meat intake for reasons of environmental impact.
Business & Markets
7 elements to build trust with your stakeholders
To build trust with consumers, food companies must first build transparency with their stakeholders, according to Charlie Arnot, CEO of the Center for Food Integrity (CFI), who spoke during CFI’s Transparency Summit on October 23.
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