Consumer Trends

Business & Markets

Supply and demand imbalances create risk and opportunity for chicken industry

Animal protein markets are being pulled in multiple directions by tight red meat supplies, persistent disease threats, an uneven consumer and a shifting trade landscape, according to one speaker at Chicken Marketing Summit.

Consumer Trends

Popeyes named recipient of the 2026 Chicken Marketer of the Year award

Pickle-themed campaign generates record guest engagement through an integrated marketing launch.

Consumer Trends

Chicken consumers struggle to define ultra-processed

Exclusive research will examine how chicken shoppers define ultra-processed foods, which proteins they're choosing for high-protein diets and how GLP-1 usage is shaping purchasing behavior.

Consumer Trends

The Red Chickz TikTok strategy powers hot chicken growth

Facing a crowded Nashville hot chicken market, The Red Chickz successfully leveraged social-first marketing to connect with consumers.

Consumer Trends

Land O’Lakes to expand high-value dairy protein production

The expansion at the Tulare, California, facility will position the company to meet rapidly growing global demand for protein-rich nutrition, while also creating new opportunities for its farmer-owners.

Consumer Trends

CoBank: Rising food prices squeeze budgets, constrain consumer spending

US consumers are trading down, cutting discretionary purchases and buying fewer groceries in response to higher food prices.

Animal Feed Regulations & Safety

Veterinary groups urge Congress to support farm bill provision on Prop 12

The House farm bill provision would prohibit states from implementing laws and regulations that dictate animal production practices outside their borders.

Consumer Trends

Food prices expected to rise 2.9% in 2026 as beef costs surge

Forecasts show restaurant meals will increase faster than grocery prices, with beef and vegetable costs driving inflation while egg prices recover from avian flu impacts.

Consumer Trends

Chicken foodservice needs to differentiate for future success

Standing apart from the competition matters more than chasing trends in an increasingly crowded chicken market.

Consumer Trends

Understanding consumer microcultures can help food industry build trust

Food producers can gain the trust of consumers by establishing a values-based connection, according to Roxi Beck, director of consumer engagement for the Center for Food Integrity.

Business & Markets

2026 Poultry Outlook: Feed costs ease, pressure remains

As poultry demand grows, evolving production systems and biosecurity expectations will redefine feed’s role in performance and risk.

Consumer Trends

New US dietary guidelines prioritize protein at every meal

The Dietary Guidelines for Americans earn praise from the National Chicken Council, National Turkey Federation, United Egg Producers and Meat Institute.

Page 1 of 19

Next Page