Consumer Trends

Consumer Trends

Millennial purchasing power fuels chicken sales in retail

Financial concerns continue to fuel chicken behavior.

Brand Insights

BioZyme Showcases Quality with AO-Biotics® EQE and Expanding Brand Portfolio

BioZyme Inc.

Innovative postbiotic AO-Biotics® EQE delivers economic benefits in layers while BioZyme upholds excellence across its brands.

Alternative Protein

The science behind lab-grown meat

Proponents say cultured meat offers the possibility of producing an alternative to real animal meat without the environmental and ethical concerns often tied by some interest groups to traditional livestock farming.

Consumer Trends

Finnish dietary guidelines recommend cutting chicken consumption

Publication of the latest guidelines for the human population of Finland caused controversy when they included chicken in the recommended maximum meat intake for reasons of environmental impact.

Business & Markets

7 elements to build trust with your stakeholders

To build trust with consumers, food companies must first build transparency with their stakeholders, according to Charlie Arnot, CEO of the Center for Food Integrity (CFI), who spoke during CFI’s Transparency Summit on October 23.

Feed Strategy Podcast

Crisis response strategies for the feed industry [PODCAST]

Susan Miller, 5MetaCom's public relations director, shares insights into how internal and external communications should be managed before, during and after an incident.

Consumer Trends

Farmer Focus puts the grower first in consumer marketing [PODCAST]

In WATTPoultry's latest podcast, editor Elizabeth Doughman and Farmer Focus brand manager, Abi Vincill, discuss how the producer's marketing focus on growers connected with consumers.

Consumer Trends

Gen Z chicken preferences shaping the future of fast food

As restaurants face economic pressures, chicken emerges as a versatile and profitable menu option, especially for younger diners seeking customization.

Business & Markets

Rabobank: China market offers opportunities for animal protein

China’s animal protein market has seen consumption trends evolve due to cyclical and structural factors, including market oversupply, economic slowdown, demographic shifts and changing consumer values.

Consumer Trends

What shapes Gen Z protein consumption habits?

As Gen Z comes into its full purchasing power, the meat industry will find it has a very nuanced new consumer demographic to contend with. Sustainability, ethics, convenience and price are taking precedence in this generation's grocery shopping habits.

Consumer Trends

6 ways the Gen Z chicken consumer of 2035 may surprise marketers

Data suggests Gen Z's relationship with chicken may be more complex than anticipated, challenging marketers to rethink their strategies.

Consumer Trends

Chicken must bridge the trust gap with Gen Z consumers

As poultry marketers grapple with Gen Z’s ‘say-eat’ contradictions, they would be wise to focus on authenticity and transparency when engaging with the demographic.

Consumer Trends

7 chicken consumption predictions for 2035

Values and technology will play a major role in shaping future consumer protein purchases.

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