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Consumer Trends
Consumer Trends
Land O’Lakes to expand high-value dairy protein production
The expansion at the Tulare, California, facility will position the company to meet rapidly growing global demand for protein-rich nutrition, while also creating new opportunities for its farmer-owners.
Consumer Trends
CoBank: Rising food prices squeeze budgets, constrain consumer spending
US consumers are trading down, cutting discretionary purchases and buying fewer groceries in response to higher food prices.
Animal Feed Regulations & Safety
Veterinary groups urge Congress to support farm bill provision on Prop 12
The House farm bill provision would prohibit states from implementing laws and regulations that dictate animal production practices outside their borders.
Consumer Trends
Food prices expected to rise 2.9% in 2026 as beef costs surge
Forecasts show restaurant meals will increase faster than grocery prices, with beef and vegetable costs driving inflation while egg prices recover from avian flu impacts.
Consumer Trends
Chicken foodservice needs to differentiate for future success
Standing apart from the competition matters more than chasing trends in an increasingly crowded chicken market.
Consumer Trends
Understanding consumer microcultures can help food industry build trust
Food producers can gain the trust of consumers by establishing a values-based connection, according to Roxi Beck, director of consumer engagement for the Center for Food Integrity.
Business & Markets
2026 Poultry Outlook: Feed costs ease, pressure remains
As poultry demand grows, evolving production systems and biosecurity expectations will redefine feed’s role in performance and risk.
Consumer Trends
New US dietary guidelines prioritize protein at every meal
The Dietary Guidelines for Americans earn praise from the National Chicken Council, National Turkey Federation, United Egg Producers and Meat Institute.
Carbon Emissions Reduction
DSM-Firmenich, Hardeman Egg Group, Agrifirm partner to make sustainable eggs mainstream
The partnership, which combines industry-leading technology and innovation, will give consumers access to eggs which have been produced more sustainably than conventional egg.
Consumer Trends
Top 10 poultry consumer trends of 2025
The poultry industry experienced a "premiumization paradox" in 2025.
While health trends drive baseline demand for chicken, QSR competition forces constant innovation through indulgent flavor profiles and formats.
Consumer Trends
Diestel hopeful regenerative poultry production will gain ground
Recent results of a continuing study at Utah State University show how consuming regenerative turkey has health benefits for the consumer.
Consumer Trends
No more high fructose corn syrup for Tyson branded products
The company is also eliminating use of sucralose, BHA/BHT and titanium dioxide in its branded products by the end of 2025.
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