Here are the 10 most-read consumer trends articles of 2025:
1. McDonald’s launches new chicken McCrispy Strips
The dippable chicken strips will be a permanent menu item starting May 5.
2. Tim Hortons, Ryan Reynolds launch loaded egg breakfast (blog)
Meredith Dawson: The new offering features eggs, hashbrowns and a choice of breakfast meat.
3. Wingstop Sweet Chili Glaze chicken wings bring the zest (blog)
Elizabeth Doughman: It was tangy, sweet and had just the right amount of spice.
4. GLP-1 drugs, MAHA movement increase chicken demand
Two major forces fueling consumer perceptions of health and nutrition are driving increased interest in proteins in 2025.
5. US turkey markets explode ahead of holiday season
Tom breast meat prices just hit an all-time high and are still climbing.
6. Popeyes debuts new chicken wraps, taunts McDonald’s
Is the “chicken sandwich war” now the “chicken wrap war?”
7. Perdue’s “Winging It” wins big with Wayne Brady [PODCAST]
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Jody Hallman, VP, integrated marketing, Perdue Foods, discuss how an innovative approach to chicken marketing won over consumers.
8. Wendy’s brings the heat with Takis Fuego Chicken Sandwich
Crushed Taki chips give the chicken sandwich an extra spicy kick.
9. Egg yolk may soon be a main ingredient on the cereal aisle (blog)
Meredith Dawson: I tried the winning product, a cereal, of the American Egg Board’s 2025 Eggcelerator Lab Product Development Competition.
10. Popeyes not just competing with ‘chicken chains’
Making “improvements on the business” will be emphasized as the list of Popeyes’ competitors grows.
