Understanding consumer microcultures can help food industry build trust

Food producers can gain the trust of consumers by establishing a values-based connection, according to Roxi Beck, director of consumer engagement for the Center for Food Integrity.

March 12, 2026

Woman speaking at AFIA conference podium with 'Feeding Independence, Growing Innovation' banner backdrop

Roxi Beck, Center for Food Integrity

Ann Reus

Food producers can gain the trust of consumers by establishing a values-based connection, according to Roxi Beck, director of consumer engagement for the Center for Food Integrity.

Beck spoke March 10 during the American Feed Industry Association’s (AFIA) Purchasing and Ingredient Suppliers Conference (PISC) in Fort Worth, Texas.

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