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Chicken retail, foodservice plan for the future consumer

Companies should start anticipating trends and adapting strategies now.

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Over the next decade, chicken consumption and behavior will change as Gen Z and Gen Alpha become the primary food purchasers. Are chicken retailers and foodservice ready to meet demand?

Panelists from major foodservice and retail outlets that sell chicken will discuss the challenges and opportunities they’re facing at the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.

Registration is now open for the Chicken Marketing Summit with early savings available.

The panelists include Annica Conrad, chief brand officer, City Barbeque, Raymond Hogan, senior poultry supply buyer/business manager, Applegate, Brian Jones, president, Natural Choice Foods, Don Kupski, vice president, purchasing and R&D, Lee’s Famous Chicken and Justin McCoy, vice president, marketing, Cousins Sub.

Annica Conrad is chief brand officer for City Barbeque. She previously served in CMO positions with FAT Brands and Global Franchise Group and held marketing leadership positions with Mellow Mushroom, Moe’s Southwest Grill and McAlister’s Deli.

Raymond Hogan has served as a senior poultry supply buyer and business manager for Applegate for the past nine years. Previously, he worked for A&P Supermarkets for 15 years where he introduced no antibiotics ever (NAE) and organic poultry to the portfolio mix. Raymond has a bachelor’s degree from Rutgers University.

Brian Jones is president of Natural Choice Foods, located in Grand Rapids, Michigan. He has been with the organization for 10 years, helping it to grow into a national organization that partners with many of the largest food producers in the world. Jones earned his master’s degree in economics from the University of Michigan.

Don Kupski started in the industry as a store manager for KFC while completing his degree at the University of Cincinnati. Following graduation, he worked in KFC’s R&D department and for Sara Lee Foods and RTM Restaurant Group in Atlanta, a major franchisee of Arby’s, along with owning Mrs. Winner’s Chicken & Biscuits and Lee’s Famous Recipe. He currently serves as the vice president of purchasing and R&D for Lee’s.

Justin McCoy joined Cousins Subs in January 2006 as an entry-level marketing specialist and held several marketing positions before being named vice president of marketing in May 2013. McCoy brings more than 18 years of restaurant industry experience, as well as experience in public and media relations with the Milwaukee Bucks and the finance industry. He holds a bachelor’s degree in communications from Cardinal Stritch University.

Attend the 2024 Chicken Marketing Summit

Make plans to attend the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind event will look forward to the consumer of 2035 and the issues that will impact their protein choices.

For the first time, the Summit will have two content tracks. As always, one track will focus on consumer trends of today and what will be expected in 2035 and how advancing digital technology will impact how chicken will be sold and marketed in the future. The second content track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and convenience.

Submit your free nomination for Chicken Marketer of the Year.

Registration is now open for the Chicken Marketing Summit with early savings available.

 

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