Brand ambassador and global soccer superstar, Lionel Messi, inspired a new chicken sandwich for the Hard Rock Café.
"I'm thrilled to bring the flavors of my home country to the world with the launch of my very own Chicken Sandwich, inspired by one of my favorite dishes, the Milanesa," said Messi.
The sandwich features a crispy Milanese-style chicken breast toped with provolone cheese, an herbed aioli, fresh tomatoes and arugula on a toasted artisan bun.
"There has been no better partner than Hard Rock International in bringing this to life. Like any great teammate, Hard Rock has been with me through historic milestones, and I can't wait for my fans all over the world to get a taste of one of my childhood favorites that still makes me feel at home, wherever in the world I am,” Messi added.
More and more celebrities partner with chicken brands
The Lionel Messi/Hard Rock Café partnership is just one of several announced in 2023.
For example, Post Malone may be best known as a rapper, singer and producer, but he recently collaborated with Raising Cane’s on a custom-designed pink restaurant in Utah. The partnership was so popular that the chicken foodservice chain released Post Malone-themed cups nationwide.
“There are so many celebrities getting into food – really getting into food – and I think that’s really going to influence the chicken industry,” Kevin Ryan, CEO, Malachite Strategy and Research.
Ryan will help separate the must-dos from the must-skips when it comes to chicken consumption trends during his keynote presentation at the 2023 Chicken Marketing Summit.
Attend the 2023 Chicken Marketing Summit
The 2023 Chicken Marketing Summit will be held at Hotel Effie Sandestin in Miramar Beach, Florida on Monday, July 31 – Wednesday, August 2, 2023. Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.
For more information and to attend, visit: www.wattglobalmedia.com/chickenmarketingsummit/.
