Consumers must be offered chicken in a way that suits them if they are to be encouraged to buy, and waste is to be minimized.
Mark Clements
Does the poultry processing industry fully understand its consumers, and do consumers understand the industry?
All companies want to grow and ensure their long-term survival, and to do this they need to not only work efficiently but understand what their customers want, ideally, going beyond expectations. At the same time, broiler processors, and others, are facing ever more pressure to work in an environmentally responsible manner.
