AB Vista continues growth in former Soviet Union

AB Vista has appointed a new technical sales manager to its Former Soviet Union region, as it continues to expand its product and service offering in the emerging market.

AB Vista has appointed György Stefan as new technical sales manager for its Former Soviet Union region. The addition comes as the company continues to expand its product and service offerings in the emerging markets. Just one example of AB Vista's growth is increased sales of its enzyme portfolio, which includes Econase XT xylanase and Quantum Blue phytase.

Stefan brings more than a decade of poultry expertise and sales experience to the animal nutrition technology company. “György will work closely with FeedAgro, our distribution partner, and customers to ensure they’re making the most of our products and maximizing their animal nutrition strategies," says Adrian Kaszuba, AB Vista sales director for the Central and Eastern Europe region and Former Soviet Union. “He will also play a key role in managing the technical services available to customers across monogastric feedstuffs.” 

Those technical services, which help to identify inefficiencies and highlight opportunities across the production process, include feed quality, engineering and laboratory.

“We believe that through offering these technical services, combined with our pioneering products, we can offer real value to feed companies, veterinarians, nutritionists and producers across the Former Soviet Union,” Kaszuba says. “And our team, including Stefan, are critical to that customer offering.”

Stefan has considerable experience from multiple markets in the region, including poultry roles in both Hungary and Ukraine. Most recently, he has worked as director of Poultry Production at the Tula premix plant in Russia for Agrofeed, the largest feed and premix producer in Hungary. 

The appointment comes as AB Vista celebrated another milestone in the region – recently holding its inaugural product showcase at the leading animal production trade show in Russia, “MVC: Cereals – Mixed Feed – Veterinary – 2016.”  

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