When birds do not consume enough feed, there are six steps we can take to entice them to eat more.
In practice, however, this is not the case as management and facilities are far removed from ideal standards, and nutritionists cannot or will not create an ideally balanced diet. The reasons are many, and most are justified, leaving ignorance to be addressed by education. What remains is to face reality with a toolbox that contains solutions that will maximize feed intake in broilers raised under most commercial conditions. As it happens, each measure will increase cost of production. This, of course, must be counterbalanced by the improved growth rate and/or improved feed conversion rate. A profit and loss balance sheet at the end of each production cycle will provide the best testimony to the efficacy of any measure taken to increase feed intake.