Jan-Jeroen De Beucker will oversee Nutrition4U and Health4U
Nuscience Group has appointed Jan-Jeroen De Beucker as new group marketing manager for the company’s two business units, Nutrition4U and Health4U. De Beucker joined Nuscience Group in February 2014 as business development manager Asia for the Health4U range. He has more than 20 years of experience in business development and strategic marketing in international markets.
“With Jan-Jeroen heading our marketing department, we are capitalizing on his key strength for our company,” says CEO Johan De Schepper. “Jan-Jeroen has over 20 years of experience in executive positions for leading companies such as Cid Lines, Impextraco and Kemin, and he has a broad network in the global animal industry.”
“In a world soon to be populated by over 9 billion people − and with a strong and expanding global group like Nuscience − it is more than exciting to lead the marketing activities for our science-based practical solutions in nutrition and health,” comments De Beucker. “As an example, we are globally marketing innovative and effective young animal nutrition concepts like Porcito®, next to our patented flag ship product Aromabiotic® MCFA, which has proven to be a natural alternative to antimicrobial growth promoters (AGPs) and overcoming antimicrobial resistance. It all fits perfectly within our marketing strategy of embracing challenges, creating changes and providing care for people and animals.”
Han van der Broek has replaced De Beucker to continue developing the Asian market for the Health4U range. He holds a master’s degree in Animal Nutrition from the University of Wageningen in The Netherlands and brings a wealth of experience to his position, having lived in Asia while working for companies such as Kemin and Kemira.