Alltech ‚Äėgreat debate‚Äô experts discuss agribusiness uses for media technology

Experts from the field of new media, economics and food company Nestlé discussed how agribusiness should respond to commoditization and innovation for a growing world population at the 2011 "Great Debate," held during the Alltech 27th Annual International Animal Health and Nutrition Symposium. The panelists commented to an audience of 2,100 delegates from 72 countries on topics ranging from adopting new media technologies and building new connections with consumers to utilizing the power of the World Wide Web to talk about food's ability to connect people to food sources.

Alltech Symposium 2011
The Great Debate featured Tom Standage, Ben Self, and Hams Johr on the second day of Alltech’s Symposium.

Experts from the field of new media, economics and food company Nestl√© discussed how agribusiness should respond to commoditization and innovation for a growing world population at the 2011 ‚ÄúGreat Debate,‚ÄĚ held during the Alltech 27th Annual International Animal Health and Nutrition Symposium.

The panelists commented to an audience of 2,100 delegates from 72 countries on topics ranging from adopting new media technologies and building new connections with consumers to utilizing the power of the World Wide Web to talk about food‚Äôs ability to connect people to food sources. ‚ÄúToday social media provides a tremendous opportunity for the food industry to build relationships with consumers in a way that no other industry can ‚Ķ through farm-to-fork traceability,‚ÄĚ said Tom Standage, business editor of The Economist and author of A History of the World in Six Glasses and An Edible History of Humanity ‚ÄúConsumers have an interest in where their food comes from.‚ÄĚ

Ben Self, with Blue State Digital, highlighted the importance of each stakeholder in the food chain, from the producer to the consumer to the retailer, in telling the story through new media technologies thereby making it more interesting, memorable and relevant. Hans J√∂hr, corporate head of agriculture at Nestl√© and director of the Sustainable Agriculture Alliance, addressed how the industry and all the stakeholders in it have an opportunity to create a sustainable agricultural platform. ‚ÄúThe real game changer is to understand that we are working in a finite world and that we really need to take care of our assets and how we utilize them so that we can produce nutritious food for everybody,‚ÄĚ said J√∂hr.

Modern agriculture has many stories to tell but the challenge is how to effectively communicate these stories, said Alltech Vice President Aidan Connolly. ‚ÄĚThere is a world of opportunities available through new media technologies, which will allow each and every stakeholder in the food and feed chain to communicate messages quickly that connect with people‚Äôs emotions,‚ÄĚ said Connolly. ‚ÄĚThis presents a real game changer as we feed a growing population on finite resources.‚ÄĚ 

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