
Nicolae Malancea I iStock.com
The poultry industry is investing heavily in gut health diagnostics. We can measure intestinal integrity, microbiome shifts, lesion scores and functional performance with increasing precision.
But that is not where the problem is. In most systems, what is being measured at bird level does not match what was supposed to be fed. This is because formulation is still treated as the reference point; it is not. The bird does not respond to formulation. It responds to what arrives in the feeder.


















