Biennial event adds new multi-species concept
With more than 1,250 international exhibitors, VIV Asia offers a unique selection, including global market leaders and regional as well as national Asian players of growing importance. Professionals active in the production of pig meat, poultry meat, eggs, fish and dairy all have numerous reasons to meet up in Bangkok.
VIV Asia is organized every 2 years in Bangkok, located in heart of the booming Asian markets. With around 1,250 international exhibitors and 50,000 expected professional visits from all over the world, VIV Asia 2019 covers all animal species including pig, dairy, fish and shrimp, poultry broilers and layers, cattle and calves. The current VIV Asia value chain already covers a part of the downstream meat production. Big steps have been made for the 2019 edition, introducing Food Engineering.
Economic growth, lifestyle upgrading and rising consumer demand for ready-to-eat food products is the current evolving scenario in Asia. More meatballs, sausages, and processed meat products are required to feed the market.
At the VIV Asia grand show preview, Wang Yimin, vice president of Hejun Consultant Co. Ltd and director of Hejun Agriculture Research Center, presented the Chinese market’s leading role in Asia with regards to consumption upgrading trends, growing meat processing requirements and new opportunities from new retailing, e-commerce and blockchain.
The Asian market’s development is leading to higher investments in advanced technologies and processing equipment that are used to add value to the animal protein end-products.
As Zhenja Antochin, event manager of VIV Asia, explained: “The current VIV Asia value chain already covers a part of the downstream meat production. VIV Asia 2017 hosted over 60 companies related to slaughtering and further processing, while 16.6 percent of the total visitors in 2017 indicated slaughtering and processing as a sector in their interest.
“Big steps are going to be made in 2019, introducing Food Engineering at VIV Asia. The exhibition space that is reserved for Food Engineering is doubled, comparing to the Slaughtering & Processing part of VIV Asia 2017. Over 100 global suppliers will present their equipment, products and services in further processing, logistics, refrigeration, food/ meat ingredients, and packaging.”
Food Engineering is a multi-species concept including poultry meat, egg processing and handling, red meat, fish, shrimp and dairy products.
Pork sector developments
Panadda Kongma, project manager of VIV Asia, underlined the multi-species nature of the event, focusing on poultry meat, eggs, pork, aquaculture and dairy. She said: “From the exhibitor perspective, the poultry sector is the most complete sector that is present at VIV Asia. While the others are not that complete, they are definitely represented, with the pork production sector’s suppliers taking the lead, after poultry and eggs.
“Seeing the importance of pork production in the market, VIV Asia 2019 will have a strong attention to the further development of this sector. Due to the multi-species approach, the feed and pharmaceutical suppliers offer a great palette of excellent products already.”
More than ever, VIV Asia 2019 will have a large and broad selection of dedicated suppliers in pork production. Next to the exhibiting companies, several conferences and seminars will take place on the pork market during the VIV Asia 2019 week.