Nutriad starts distribution in Japan

Company becomes the first European producer to introduce sodium butyrate portfolio into Japanese market

Multinational specialty feed additives producer Nutriad has reached an agreement with Watanabe Chemicals to distribute its products in Japan. This will allow Nutriad to become the first European producer to introduce a sodium butyrate portfolio into the Japanese market. The step further confirms Nutriad’s growth strategy in Asia.

With an annual feed production of 24 million metric tons, Japan is a global top 10 producer. The country’s industry is advanced in terms of production technology, with strong nutritional and veterinarian knowledge. Like several other countries in Asia, Japan is aiming to move away from its dependency on antibiotic growth promoters (AGPs).

Nutriad’s CEO Erik Visser signed an agreement with Watanabe’s President Shigehiro Hatanaka, in the presence of Watanabe’s main sub-distributor Rokku.

“For several years, Nutriad has been coming to Japan to find the right partner to develop our portfolio in this important market,” Visser said. “In Watanabe, we have found that partner. Over the past two years we have built the relation with Watanabe, analyzed the potential for our products, learned about the specific local challenges and trained staff of Watanabe and Roku.”

“We are delighted to announce our partnership with Nutriad,” Mr. Hatanaka said. “Both Nutriad and Watanabe value trust, honesty and commitment, which are building blocks for a long-term relationship. The portfolio, scientific data and technical support of Nutriad will be well received in Japan.”

“The initial focus will be on the introduction of our Adimix and Apex range in poultry, swine and ruminants, building on Watanabe’s strong distribution network,” Visser said. “These products fit in a strategy to reduce the dependency on AGPs. In the second half of this year we will announce next steps on the launch of the broader Nutriad portfolio.”