Consumers invested in animal welfare, but knowledge is limited

Consumers invested in animal welfare, but knowledge is limited

Consumers invested in animal welfare, but knowledge is limited

Animal welfare remains on the public agenda, but a lack of consumer understanding around livestock production means actual concerns are very broad.

The Global Animal Partnership (GAP), Animal Welfare Approved (AWA) and Certified Humane are just a handful of animal welfare certifications on the market, and McDonald's and Tyson Foods are among the major brands with public positions on the issue. All of this engages the 18% of U.S. consumers motivated to...