Nutreco has launched Nuterra, a new program that specifies the company’s sustainability strategy and provides tools to implement it. Building on existing efforts in the animal nutrition and aqua feed businesses of Nutreco, the program is more customer-centric and focused on actionable strategies and controls.
Nuterra has been designed to live up to Nutreco’s responsibilities and ambitions. “The word ‘sustainability’ has been grossly overused and in many ways its meaning has eroded over the last decade. The challenge for corporations like Nutreco is to keep it relevant, credible and measurable,” says José Villalon, Nutreco’s Sustainability Director. “That is precisely what we aim for with Nuterra. Sustainability is not just about what we aspire to do, it is what we do.”
The Nuterra program is made up of three distinct components: a roadmap, an internal standard and a product assessment tool. The Nuterra Roadmap sets clear ambitions regarding people, planet and profit and is an aspirational vision designed to steer the company’s actions and initiatives over a period of several years. It is aligned with the long-term goals of Nutreco’s strategy and addresses Nutreco’s commitment to specific United Nations Sustainable Development Goals.
“The Nuterra Standard is an internal tool that enables us to measure and score progress over time regarding our own operations,” says Villalon. “We are holding ourselves accountable.
“The Nuterra Product Assessment helps us to measure the environmental impacts and attributes of Nutreco´s nutritional solutions using Life Cycle Assessment methodology. Nutreco invests heavily in offering products, models and services that address specific and relevant environmental issues. This tool enables us to quantify the reduction in those impacts that are achieved when using our nutritional solutions.”
Customer centric
Nuterra will also highlight the sustainability attributes of Nutreco’s nutritional solutions, provided through its global operating company brands of Trouw Nutrition and Skretting, making it a more valuable tool for their customers in their communication to their clients and stakeholders.
“We applaud the Nuterra program, which addresses the relevant environmental and social impacts along the value chain. Animal nutrition is a key factor in the footprint of food production, and we are pleased to work with Nuterra as we actively seek to advance sustainable practices,” says Lynda Kuhn, Senior Vice President of Maple Leaf Foods, a major Canadian poultry producer.
Linda Sams, Head of Sustainability at Tassal Group Limited, producer of farmed salmon, adds, “Nuterra sets Skretting apart from other feed producers by giving us confidence that the feeds we buy from them adhere to the same strict environmental and social standards that we do. The focus on all parts of the supply chain, from feed ingredients through to their own operations, enables us to deliver products that meet customer demand for seafood that is produced in a responsible way.”
