Vilofoss unifies units in several countries
The DLG Group is uniting all its subsidiaries in the Premix & Nutrition division under one new brand name, Vilofoss.
Well-known names such as Vitfoss (Denmark), Calcialiment (France), Deutsche Vilomix (Germany) og Fodermix (Sweden) have been unified under the brand name Vilofoss. With a turnover of EUR390 million (US$450.5 million), Vilofoss is one of the biggest players in the European market for livestock premix and nutrition. It is also one of the most profitable business areas in the DLG Group.
“We are changing the name to signal to our customers, business partners and employees that Vilofoss is a market-leading company in the European premix and nutrition market. Whether in Denmark, Germany, France or Sweden, we remain one united and strong company as Vilofoss,” said Jacob Holm, DLG’s executive vice president in charge of Vilofoss.
The business area Vitamins & Minerals is a vital part of the earnings targets in the DLG Group strategy “Leading the Way 2021,” and the name change to Vilofoss is also a symbol of strategic strength and optimization of the business area for the benefit of the customers.
“Even though the subsidiaries are all getting a new common name across borders, Vilofoss is still going to offer the market’s strongest products – in combination with local expertise and insight into the needs of the customers,” Holm said. “We already have multiple leading products, such as Stalosan, X-Zelit og Peckstone which we can market together in even more markets than we are doing today. That is a benefit for our customers in all markets.”
The name change was effective September 1 in all markets.