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AFIA welcomes staff changes

New director of events and communications named

New director of events and communications named

The American Feed Industry Association (AFIA) is pleased to announce the addition of Rebecca Kane, CMP, as its director of events and the promotion of Victoria Broehm to senior director of communications.

“We are thrilled to welcome Rebecca aboard,” said Sarah Novak, AFIA’s vice president of membership and public relations. “With her over 14 years of experience planning meetings and events, she will be an incredibly valuable asset to the AFIA team.”

Kane will oversee the planning and successful execution of AFIA meetings, including overall timeline and planning, programming and coordinating with the lead staff contacts, logistics, budget, hotel/site selection and contractor negotiations, meeting room arrangements, speaker coordination, promotional materials, menus, tours, audio-visual equipment needs, signs, promotion, vendor contracts, hotel relationships, webpages for events, post-conference survey analysis and on-site management.

Most recently, she served as a meetings manager for the U.S. Grains Council, managing event budgets totaling more than $3.5 million. Hailing from Staten Island, N.Y., she holds a bachelor’s degree in communication arts with a minor in political science from the College of Staten Island.

Victoria Broehm, who has been with the association since 2017, has been promoted from director of communications to senior director of communications.

“Victoria has been with the association for almost 5 years and in that time, she has completely transformed how and why we communicate with members, industry colleagues and congressional representatives,” said Novak. “She now leads the AFIA Marketing Committee and has updated AFIA’s branding, vision, values statements; led the revamp of the weekly FeedGram member newsletter; provided the vision and direction for AFIA’s FeedBites blog; introduced the AFIA’s Promises report last year; and overseen many website updates.”

For more information, see AFIA’s staff directory [] .



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