Why many feed additives never make it into broiler formulas

What works in a clean trial often collapses under the weight of variable raw materials, uneven chick quality, disease pressure and tight margins.

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Ioannis Mavromichalis
January 19, 2026
White chickens in metal cages with red-roofed industrial poultry farm facility
David Tadevosian I Shutterstock.com

Spend a day at any major feed exhibition and you will leave convinced that broiler nutrition has already been reinvented several times over. Every booth promises innovation, disruption and a new way to “optimize gut health.” And yet, when I walk back into commercial feed mills, most of those ideas are nowhere to be found.

This disconnect is not accidental. It is structural.

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