New corporate philosophy reinforces company's concentration on innovation
Non-medicated performance feed additives producer Jefo has unveiled its new global corporate philosophy based on the company’s history and strong corporate values. The new philosophy, “Life, made easier,” sustains the rationale of the company’s logo: a natural cycle, an easier continuity of life.
According to Jefo:
“Life. It’s health. It’s reproduction. Calving, farrowing, laying [and] hatching. It’s milk. It’s growth. It’s animals feeding the hands that feed them. Jefo is a circle of life.
“’Life, made easier’ is a view to easier calving and easier transition. It’s nutrition delivered as it should be, through vitamins, minerals, yeasts and organic acids. It’s better balance, better metabolism. It’s just a little more comfort.
“’Life, made easier’ is a promise of health solutions that are easy to administer. Right in the feed, as it should be. Without fuss or pain or risk to the animals. It’s a promise that with better nutrition, animals are more comfortable, easier to raise. That each stage of life is just a little less complicated, with a lower risk of disease, weight loss and mortality due to stress and malnutrition. It’s just a little more peace of mind.
“’Life, made easier’ is a promise that Jefo is constantly searching for solutions to animal nutrition challenges, offering a full range of products and programs to satisfy the needs of the different life stages of each species. It’s a lot more confidence and a true partnership.
“’Life, made easier’ is a promise of excellent service and expert technical support. It’s a promise that doing business with Jefo is easy, with immediate response and efficient communication. It’s an entire solutions-oriented team at your service.
“’Life, made easier’ means programs and solutions for real-life situations, for different lifestages and challenges.
“’Life, made easier’ with science. Through its applied scientific research, Jefo continues to innovate and develop additives that take into account the genetic make-up, physiology and metabolism of each species, as well as the varying requirements of the market: Jefo Matrix Technology for safe and targeted delivery of active compounds and nutrients, enzymes for improved feed conversion and increased body weight, and liquids for optimal animal performance.
“’Life, made easier’ is about timely technical support and practical advice worldwide. It’s experienced, dependable and friendly professionals at your service.
“’Life, made easier’ means healthy animals feeding the hands that feed them. This is the circle of life. This is what sustains us. This is Jefo,” the company says.
The new philosophy will be rolled out in all communications in the many countries where Jefo is present. New kiosks, stationery, business cards and corporate communications including advertising, promotions and website have been designed.