Location expands company’s reach into Middle East and North Africa
This investment will expand its offerings on the Algerian market and facilitate exports to the Middle East and North African (MENA) countries. Wisium is willing to respond to the MENA region’s increasing demand by providing high-quality premix products and tailor-made services for the animal nutrition players.
The new plant is located in Oran, Algeria, and has a surface area of 4,000 m² including a storage area of 2,000 m² for raw materials and finished products. The factory holds six silos designed for Wisium macro ingredients such as wheat bran, salt, carbonate, 16 micro dosing silos for the micro-ingredients as vitamins, minerals, and a double helix mixer of 500kg. The production of premix in Algeria started in June 2018. The team in Algeria is composed of 17 employees, under the direction of Maamar Zerabib who has an experience of more than 10 years in animal health and nutrition. The team is operating with high-end technological industry methods to ensure high quality premix production.
Algeria: A high-potential market for animal nutrition
In Africa, Algeria is one of the largest and developing markets in animal health and nutrition. The poultry market has increased by 10 percent in layers and by 11 percent in broilers within two years.
According to Zerabib: “The production of complete feed in Algeria is estimated at 4 million tons and the Algerian feed production is worth 1.3 billion euros in 2018. These market trends stand as a very favorable background for the acceleration of Wisium’s business in the region.”
Wisium is adopting a “glocal” approach, which consists in the combination of the international expertise and its adaptation to the local market. Therefore, the Wisium team in Algeria aims at working closely with its clients to build a strong and long-term relationship and provide them with tailor-made solutions combining high-end products and added-value services.