Welfare needs to be a priority at all stages of a chick’s journey.
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In our sector, bird welfare is not optional — it is essential. Caring for our birds is not just the right thing to do; it is a cornerstone of success. Healthy, well-cared-for birds perform better, have greater livability and make more efficient use of feed, which plays a crucial role in sustainability.
Our commitment to animal welfare, however, does not only happen at the farm. It extends to every part of the journey that birds take from hatcheries to poultry producers around the globe. This ensures a steady supply of healthy and robust chicks, enabling poultry producers to do their part in feeding the world with a nutritious and sustainable protein source.
