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Royal Agrifirm Group names new director

Doris Yu will oversee operations in Asia.

Royal Agrifirm Group, a leading global agricultural company, proudly announces the appointment of Doris Yu as the managing director of Asia. With over two decades of extensive experience in the food and agriculture industry, Yu will assume responsibility for overseeing Agrifirm's operations in the dynamic Asia region, effective March 25th, 2024.

Doris Yu brings a wealth of expertise from esteemed positions held at prominent global entities such as Cargill, Royal DSM, and most recently, Yara International, where she served as senior vice president and general manager. Her proven track record in strategic leadership and business development positions her well to steer Agrifirm's team in advancing the company's strategy and growth initiatives throughout Asia.

Jolanda van Haarlem, group director Specialties and global strategy director at Royal Agrifirm Group, expressed her satisfaction with Yu's appointment, stating, "We are delighted to welcome Doris to Agrifirm as the new Managing Director of Asia. With her depth of experience and leadership acumen, we anticipate her significant contributions to our ongoing endeavors in the region."

In response, Yu conveyed her enthusiasm for joining Agrifirm, emphasizing her commitment to collaborating with the team to propel strategic objectives and deliver value to customers and stakeholders.

Yu's appointment follows the tenure of Jeroen Jeuken, the outgoing managing director Asia, who has served Agrifirm diligently for nearly a decade. Under Jeroen's stewardship, the Asian region has achieved remarkable milestones in business development and growth, laying a solid foundation for continued progress. Agrifirm extends heartfelt appreciation to Jeroen for his contributions and wishes him success in his future pursuits.

To ensure a seamless transition, Jeroen and Yu will collaborate closely in the coming period to facilitate a smooth handover process for Agrifirm's customers and stakeholders.

Agrifirm reaffirms its commitment to delivering innovative and sustainable agricultural solutions and looks forward to continued success under the capable leadership of Doris Yu.


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