VIV Europe returns for its 25th edition in 2026, taking place June 2-4, 2026, at Jaarbeurs in Utrecht, Netherlands.
VIV is promising a dynamic experience for industry leaders, innovators and professionals to come together and shape the future of animal protein production. The show will include exhibitions, knowledge-sharing sessions and networking opportunities.
The 2026 milestone edition reinforces VIV Europe as the premier European platform where innovation, trade and global market connections take place across the agrifood value chain.
“VIV Europe is evolving with the strength, consistency and international depth that the industry has been asking for,” said Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs and VNU. “Europe needs a reliable and forward-looking agrifood platform to connect strategy, technology and business. VIV Europe 2026 will meet that need and the new two-year rhythm from this year on will provide in the epicenter of Europe, the continuity and momentum that our exhibitors, partners and global community deserve.”
Professionals throughout the entire chain of animal protein production gather at VIV Europe, including veterinarians, nutritionists, feed suppliers, processing companies, food retailers and animal health manufacturers.
VIV is expecting more than 20,000 visitors from 136 countries to interact with almost 600 exhibitors. Visitors can expect a highly tailored content program, addressing the challenges in the current agrifood landscape and the future of animal farming; as well as look forward to VIV Week, a week full of activities entirely dedicated to the agrifood industry.
VIV Europe 2026 will present a renewed high-quality visitor and exhibitor experience, featuring curated sectors for dairy, swine, poultry, feed, health and processing, supported by a newly expanded Hosted Buyer Program and a strengthened VIV Industry Leaders Program.
The content program will showcase forward-looking themes including automation, robotics, precision and digital farming, animal welfare advancements, feed to food integration and next generation processing tech. Thought leaders from research institutions, startups and established industry players will come together to deliver insights and solutions that translate into real business impact.
To complete the visitor experience, VIV Europe 2026 introduces improved registration, dedicated visitor tracks, customized show journey planners, enhanced matchmaking and curated experiences across the vibrant city of Utrecht, designed to make participation efficient, productive and cost effective.
