Deal will strengthen Innovad’s natural specialty feed ingredients portfolio
The acquisition aims to strengthen Innovad’s portfolio of natural specialty feed ingredients and align with its strategy of expanding into primary ingredients. Herbonis is recognized as a leader in a niche market and Panbonis, a product containing the plant-based source of the metabolic active form of vitamin D, represents a unique and highly technical product with proven health benefits in poultry, swine and dairy. From its inception, Innovad has been formulating its products with plant-based ingredients and this acquisition will strengthen its position — adding capacity and knowledge to support the growth in its botanicals, nutraceuticals product portfolio.
“We view Herbonis as a high-quality and recognized leader operating in a niche market,” said Ben Letor, Innovad CEO. “Herbonis has an impressive track record, dedicated team, independent mindset and outstanding know-how on botanicals. Herbonis Group’s highly scientific and plant-based proposition matches perfectly with Innovad’s strong strategic commitment to becoming the center of excellence and knowledge in phytogenic and plant-based products. Natural solutions represent a megatrend in our industry to address sustainability objectives as well as consumer demand, provided that such plant-based alternatives are well-researched, well-documented, cost-effective and with the lowest carbon footprint.”
“Having deep understanding of bioactive plants with proprietary analytical tools, Herbonis has succeeded in bringing to the market an effective 100% plant-based technology,” said Raetus Boehlen, Herbonis CEO. “Panbonis has demonstrated its performance and return through its strong customer base and partnership. Many publications and outstanding scientific dossier evidence its unique mode of action. Being able to include Panbonis as part of Innovad’s broader product portfolio will allow Herbonis to tap into new entry points with a broader customer base. It was essential for the owners of Herbonis to hand the company to a group that would continue to invest, support and recognize the value of Herbonis and its team.”
“We are highly motivated to combine Herbonis with Innovad,” said Massimo Neri, Innovad director, Europe. “We believe that Innovad’s strong sales organization, well-established European footprint and global commercial network perfectly fits with our strategy of delivering the Panbonis brand more directly to end users. With a presence in 75 countries, we expect Innovad’s platform to help accelerate brand awareness and market access for Herbonis’s products. Together, we can create a strong portfolio of innovative and sustainable solutions which will support animal health and welfare.”