Tyson Foods and the University of Arkansas Department of Intercollegiate Athletics have announced an expanded partnership, introducing one of the first jersey patch sponsorships in college sports and creating one of the most visible brand integrations in the sector.
Beginning with the 2026-27 athletic season, the Tyson Foods logo will appear on the jerseys of all 19 men's and women's varsity Razorback teams. Under the new multi-year agreement, Tyson Foods will also serve as the official protein of the Arkansas Razorbacks.
"Tyson Foods has been proud to support the Arkansas Razorbacks for generations — investing in champions today and leaders for tomorrow in the state we've called home for more than 90 years," said John Tyson, chairman of the board at Tyson Foods. "Together, we support young people to compete and succeed — on the field, in the classroom and beyond."
As part of the agreement, Tyson Foods will be integrated across Razorback Athletics through brand assets including official protein designation, jersey patch placement across all 19 varsity teams, logo placement on fields and courts across sports venues, media backdrops at press conferences and broadcast facilities, and brand ambassador programs engaging Arkansas student-athletes.
Hunter Yurachek, vice chancellor and director of athletics at the University of Arkansas, said, "This historic sponsorship is transformative for Razorback Athletics. For decades, Tyson Foods has been more than a corporate partner — they are an integral part of the Arkansas story. Having Tyson Foods incorporated across our varsity teams and venues sends a powerful message about the caliber of our programs and the type of talent we can bring to the university. We are grateful for our continued partnership and thrilled to showcase this collaboration to the nation every time our teams compete."
Donnie King, president and CEO of Tyson Foods, said, "This partnership strengthens our ability to connect with the next generation of consumers through sports, community and protein that fuels performance. It reflects how we are positioned to meet growing protein demand through a portfolio that tastes great, is nutritious, convenient and affordable."
The partnership was facilitated in collaboration with Learfield's Razorback Sports Properties, the multimedia rightsholder for Arkansas Athletics. Tyson Foods was advised by CSL in securing the partnership.
