Nutreco has appointed Maarten Bijl to the newly created chief digital officer role, effective June 1. Bijl will also become a member of the management board.
Bijl has spent the past 15 years working across SHV companies in roles encompassing strategy, commercial management and regional general management. The past three years have been spent at Nutreco as managing director, Trouw Nutrition North America.
“Nutreco recognizes the rapid digital developments that are happening in our markets and the world in general,” said CEO-elect David Blakemore. “To successfully deliver on our purpose of Feeding the Future and our vision to be the leading partner in nutritional and functional solutions for sustainable farming, Nutreco must lead in the digital transformation of our industry. I’m delighted Maarten has taken on this opportunity for our business.”
In this new role, Bijl will be responsible for the digital transformation of Nutreco, seeking productivity gains through data analytics, the digitization of processes and the application of the latest digital technologies. In addition, Bijl will focus on creating an improved and seamless customer experience and developing a digitally enabled business model to accelerate the Trouw Nutrition and Skretting strategies.
“There is a great opportunity to adopt the latest digital technologies in the animal nutrition industry, learn from other industries and make a leap forward,” Bijl said. “I look forward to ensuring Nutreco is positioned to take advantage of the latest digital developments to support our customers and our colleagues to make our purpose of feeding the future a reality.”
