A packaging redesign from Farmer Focus highlights product traceability and transparency, as well as company environmental, social and governance (ESG) branding.
Each Farmer Focus package now contains a unique 4-letter Farm ID that traces back to the chicken’s farm of origin so consumers know exactly what they are shopping, providing transparency and traceability throughout the chicken supply chain. The new packaging recently received the 2024 Graphic Design USA Best-of-Year Award.
The packaging redesign is an extension of the Farmer Focus goal of telling the stories of the growers behind its poultry products through in-store packaging, website and social media. The poultry company won Chicken Marketer of the Year in 2024 for its multichannel approach of engaging chicken consumers and building brand loyalty.
Besides sustainability, ESG programs evaluate and report on social issues including diversity, employee relations, consumer protection and animal welfare.
These programs appeal to consumers who increasingly purchase from brands that match their values. According to a McKinsey & Company report, products making ESG-related claims experienced an average growth of 28% over five years, compared to 20% for those without such claims.
Recognize excellence in chicken marketing
Do you work with a retail, foodservice, direct-to-consumer or producer/integrator who did a fantastic job of promoting chicken consumption in 2024? Recognize outstanding accomplishments with the Chicken Marketer of the Year award! This award honors exceptional efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and companies who have demonstrated innovative marketing and creative excellence in promoting chicken consumption.
The deadline to submit a FREE nomination for the Chicken Marketer of the Year is May 1, 2025. To submit your free nomination, go to www.chickenmarketingsummit.com.
Attend the 2025 Chicken Marketing Summit
The 2025 Chicken Marketing Summit will be held at the DeSoto Savannah in Savannah, Georgia, on July 28-30, 2025. This one-of-a-kind-event will feature two content tracks. The first will focus on consumers and how technology impacts them, while the second will look at the impact new technologies have from an operational standpoint for chicken companies, retail and foodservice.
Serving a unique cross-section of the chicken supply chain, the Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.
Registration is now open.
Recognize excellence by submitting your free nomination for Chicken Marketer of the Year.
