Co-founder, President and CEO Jeremy Petersen has built Identity Pet Nutrition (alongside his brother Trevar) to grow in the niche of wet and fresh pet food nutrition. (Also pictured is Chief Dog Officer Shih Tzu Zoey.)
Courtesy Identity Pet Nutrition
Identity Pet Nutrition was founded in 2018, but that doesn’t mean the founders are new to the pet food industry. Brothers Jeremy and Trevar Petersen are the third generation in a line of pet food entrepreneurs, and that generational knowledge has influenced how they run the company: Hands-on, with small-batch, top-quality, natural products for pets.
“We’re a third-generation pet food company devoted to bringing pet parents the best possible high-meat dog and cat foods,” says Jeremy Petersen. “Our low-ingredient, small-batch canned and fresh foods are not about trends or fads or hype. They’re about purposeful, real and honest 100% deliberate nutrition-crafting for the pets we treat like members of our family.”
