Consumer Trends

Feed Strategy Podcast

Chicken consumers expect digital experience, transparency [PODCAST]

2025 Chicken Marketing Summit highlights consumer demand for convenience and addresses misconceptions about avian flu safety.

Brand Insights

Keep up with advances in piglet nutrition that balance health, performance, and feeding costs

WATT Global Media

Learn about science-driven approaches to improve gut health, refine feed formulation, and enhance profitability in piglet production. Presented by Feed Strategy.

Keep up with advances in piglet nutrition that balance health, performance, and feeding costs

Consumer Trends

Chicken supply chain shines as demand for convenience grows

From air fryer-ready products to single-serving cuts, advances in technology have helped the industry transform whole birds into options that reduce prep time and cooking complexity.

Consumer Trends

Raw pet food gains ground as consumers gain safety knowledge

As high-pressure processing is better understood by interested pet owners, industry safety standards are becoming established for raw pet food.

We Feed Raw offers customized, complete and balanced raw meals frozen and cold-shipped to customers, including beef, chicken, lamb, turkey and duck.

Consumer Trends

Veterinary pet food diet trends: Evolving to meet expanded needs

Pet owners are more conscious of their pets’ health than ever, which means they’re heading toward science-backed and veterinarian-approved foods for their animals.

Veterinary Rx and over-the-counter vet-approved pet foods continue to grow in scope and availability as pet owners look to the long-term health of their pets.

Consumer Trends

Keeping chicken #1: Thriving through challenges

Chicken may be the world’s favorite meat, but the industry must remain vigilant to challenges on various fronts.

The poultry industry must be transparent in communicating its commitment to welfare, sustainability and responsible production.

Consumer Trends

Report: 4 key trends shaping the pet food industry

In its 2025 Dog and Cat Report, APPA noted a growth in cat ownership, premium nutrition and functional pet foods.

According to APPA's latest report, Gen Z and Millennial men are adopting cats at unprecedented rates, dismantling outdated stereotypes and ushering in the era of the 'Cat Dad.'

Consumer Trends

Dehydrated natural dog food supported immune system, digestibility

Dehydrated pet foods help bridge the gap between the fresh pet food trend and the convenience of dry kibble. Dehydrated pet food may also offer health benefits.

Chat Gpt Image Jun 17, 2025, 09 01 38 Am

Consumer Trends

The legal landscape of pet food packaging

The key issues and developments in an evolving segment of the pet space.

Generic Pet Food Packaging

Consumer Trends

Coccidiosis management and control [PODCAST]

Mark Clements, editor-in chief, poultry, discusses coccidiosis control with Dr. Aldo Rossi, VP of innovation and technical services with feed additive company Amlan.

Watt Poultry Podcast Episode 22 Mark Coccidiosis (1)

'Cocktail approach' to gut health products gaining traction [VIDEO]

Optum Immunity expert discusses emerging technologies in poultry health, from targeted antibody solutions to AI applications for early disease detection.

Fs Chat Livingston

Building the feed mill of the future in a changing landscape

BESTMIX Software

The feed industry faces several significant sustainability challenges that require innovative solutions.

Bestmix Sustainability Trends

Consumer Trends

Health over habit: How U.S. pet owners are reshaping the pet food market

As budget-conscious consumers redefine value in the pet aisle, health and wellness benefits — not just prices – are driving purchasing decisions, says Packaged Facts’ Shannon Landry.

While pet owners are more cost-conscious these days, they are not simply buying the cheapest options. They’re seeking out pet foods that offer better value, especially through health-related benefits.

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