Actor Kelvin Fletcher promotes the happy egg co. Playbook.
Courtesy Noble Foods
To help spread the word about its animal welfare practices, the U.K.’s leading egg supplier Noble Foods is partnering with "Emmerdale" actor Kelvin Fletcher to promote the company’s new happy egg co. welfare Playbook.
“We’re very excited to have launched the campaign with Kelvin – it’s good to be engaging consumers with life on free range farms,” a Noble Foods representative told WATTPoultry. “In terms of the partnership with Kelvin Fletcher, this collaboration is all about helping to educate British consumers on what free-range really means and, beyond that, how the Happy Egg brand goes beyond traditional free-range standards and what that looks like.”
