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Alltech sponsors award program

The 2024 Ag Media Summit recognized four students in agricultural communications.

The 2024 Ag Media Summit (AMS), held from August 3–6 in Kansas City, Missouri, recognized four outstanding students in agricultural communications for their excellence, professionalism and leadership. The Livestock Publications Council (LPC) Student Award Program, sponsored by Alltech, provided travel scholarships for these students to attend the summit.

Alltech is proud to support the next generation of agricultural communicators as the ambassadors and voice of our industry,” said Jenn Norrie, Alltech’s communications manager for North America and Europe. “These young leaders are instrumental in sharing the stories of farmers and ranchers, helping to educate the urban population about where and by whom their food is produced.”

The finalists for the 2024 Forrest Bassford Student Award, presented by LPC, included:

  • Allie Herring, Texas Tech University
  • Ryan Hess, Texas Tech University
  • Hannah Hudgens, Texas Tech University
  • Breanna Selsor, Iowa State University

After a competitive application and interview process, the award was presented to Allie Herring, a senior studying agricultural communications and agri-business at Texas Tech University.

“I am incredibly proud to represent Texas Tech at Ag Media Summit and am very grateful to my professors for encouraging me to apply — but I am even prouder to continue Forrest Bassford’s legacy of excellence in agricultural communications,” Herring said.

Among her many accomplishments, Herring completed a spring internship in Washington, D.C., with the House Committee on Agriculture. She has also worked as a communications intern with the lobbying firm, Combest, Sell & Associates, and as a student assistant in the external relations department of the Texas Tech University Libraries.

The Forrest Bassford Student Award was established in 1992 to honor Bassford’s contributions to the Livestock Publications Council and his passion for supporting young people in agricultural communications. 


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