Dr. Freek van Essen, a seasoned professional with over 15 years of experience in the dairy industry, has joined NOVUS as the regional sales manager for dairy in Europe. His appointment aligns with NOVUS's commitment to enhance support for European dairy customers.
Dr. Uwe Ranft, VP and managing director for Europe, the Middle East, Africa, and strategic accounts, emphasized Dr. van Essen's extensive background in the dairy sector, noting his familial ties and passion for animal health.
In his role, Dr. van Essen will drive the implementation of sales strategies, foster enduring partnerships with key customers and aid in ensuring the financial and environmental sustainability of their operations.
With expertise in feed additives, nutrition and veterinary medicine, Dr. van Essen aims to provide comprehensive solutions to dairy farmers, nutritionists and feed mills, aiding in overcoming challenges and meeting production goals.
Commenting on the evolving demands facing European dairy cows, Dr. van Essen highlighted the need for feed solutions optimizing protein efficiency, reducing nitrogen emissions and maximizing milk yields--areas where NOVUS products offer significant benefits.
Before joining NOVUS, Dr. van Essen held key roles at EW Nutrition, Olmix Group and Lely International, showcasing a rich career trajectory in the industry.