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Infographic and video: More protein, please

Consumers in the U.S. are looking for more nutrients in their diet, and what they want most is protein.

Farknot Architect | Bigstock.com
Farknot Architect | Bigstock.com

Consumers in the U.S. are looking for more nutrients in their diet, and what they want most is protein.

David Portalatin, vice president, food industry analyst, The NPD Group Inc., told attendees at the first Feed Strategy Conference, presented by WATT Global Media at the International Production & Processing Expo in Atlanta, that 61 percent of consumers say they want more protein in their diets.

Meanwhile, 54 percent of consumers say they want more whole grains and 52 percent say they want to add more dietary fiber to their diets.