The DLG (German Agricultural Society) has opened applications for the DLG Agri Influencer Award 2026, an international competition that recognizes professional farmers who communicate agriculture through social media in an authentic, engaging and impactful way.
Farmers representing livestock, arable and horticultural enterprises can apply until August 30. DLG will present the awards during EuroTier 2026, taking place November 10-13 in Hanover, Germany.
Showcasing agriculture beyond the farm gate
Through social media, the farming professionals offer authentic insights into modern farming, taking their audiences into fields, livestock buildings and tractor cabs while explaining agricultural practices and often engaging in an open dialogue with the public. With the DLG Agri Influencer Award, DLG not only recognizes these efforts, but also supports agricultural communicators in their work and encourages more farmers to engage in digital communication. As a nonprofit organization dedicated to advancing knowledge exchange and innovation in agriculture, DLG also views the award as an opportunity to strengthen dialogue between farming and society.
“No two days in farming are the same. Farmers are constantly adapting to weather conditions, market developments, new technologies and changing societal expectations. The best DLG agri influencers capture this reality and share it with audiences around the world. Their content not only showcases agriculture but also builds trust and encourages dialogue,” said Theresa Günther, project manager of the DLG Agri Influencer Award and social media manager at DLG.
Two award categories are presented:
- DLG Best Agri Influencer International
- DLG Best Agri Influencer in German
The international category is open to farmers, farms and agricultural businesses that regularly publish agricultural content in languages other than German. The German-language category recognizes creators who produce agricultural content in German.
Applicants must be actively involved in agriculture, operate their own social media channels and have a minimum of 1,000 followers.
DLG selects one winner in each of the two categories and also honors second- and third-place finalists.
What winners receive
DLG will invite the winners to Hanover, Germany, for the award ceremony during the Young Farmers’ Party at EuroTier 2026 on November 12. The organization covers travel expenses. and admission to EuroTier and the Young Farmers’ Party.
In addition to the award, winners become part of the extensive media and public relations activities surrounding the award, giving them additional visibility among agricultural professionals, media representatives and the wider public.
How the jury assesses applications
An independent international jury appointed by DLG evaluates all submissions. The panel brings together respected agricultural advisors, practitioners, communication specialists and media professionals from different countries.
The jury looks for authentic and engaging agricultural communication that provides meaningful insights into modern farming. In its assessment, the jury considers the range and relevance of the topics covered, the creativity and quality of the content, the creator’s visible commitment to agriculture, and the ability to communicate effectively with online communities. Particular attention is paid to how applicants engage with followers, encourage dialogue and represent the diversity of modern agriculture.
Further information and the online application form are available at www.dlg.org/en/agriculture/awards/dlg-agri-influencer-award.
