UTRIX S.A.L. has appointed Dr. Mira Abou Dib as senior R&D galenic specialist and Cynthia Bechara as senior marketing officer. These new hires further reinforce UTRIX’s commitment to innovation, scientific excellence and market growth.
Dib holds a Ph.D. in chemistry from Université Le Havre Normandie, France, and brings over five years of international R&D experience in formulation science and industrial product development. Her expertise in formulation technologies and active ingredient delivery will strengthen UTRIX’s capabilities to design high-performance solutions in animal nutrition, improving stability, bioavailability and controlled release of functional ingredients. In her role as senior R&D galenic specialist, Dib will help drive UTRIX’s research and innovation activities to new heights.
Bechara has joined the company as senior marketing officer. She holds a BA in advertising and marketing from Notre Dame University, Lebanon, Master’s in marketing from Western Sydney University, Australia, and is a certified digital marketing professional. Bechara brings 10 years of experience in advertising, digital marketing and brand communications. In her new role, Bechara will lead the company’s marketing initiatives, strengthen brand presence, and manage social and corporate events that connect with partners and customers.
