Consumers and the meat-free mindset: Protein alternatives evolve

Consumers and the meat-free mindset: Protein alternatives evolve

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Plant-based meat substitutes and cell-cultured meats are advancing fast. Should poultry and livestock producers embrace change and jump aboard?

The demand for plant-based alternatives to animal proteins is growing, fueled by the consumer interest in going meat free and the notion that the alternative is healthier and more sustainable. In 2018, the global meat substitutes market held a retail value of $18.6 billion, up 10.4 percent on the previous year, according to Euromonitor International.