Consumers and the meat-free mindset: Protein alternatives evolve

Consumers and the meat-free mindset: Protein alternatives evolve

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Plant-based meat substitutes and cell-cultured meats are advancing fast. Should poultry and livestock producers embrace change and jump aboard?

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In the past five years, growth of meat alternatives has outpaced that of regular meat — an important development despite coming from a smaller base, says Tom Rees, industry manager for food and nutrition at Euromonitor International.