New De Heus CEO ushers in next era of expansion

How Gabor Fluit transformed De Heus's Asian operations and rose to become the first CEO who is not a member of the founding family.

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De Heus Nijkerk plant in the Netherlands
De Heus Nijkerk plant in the Netherlands
Yanne Boloh

De Heus Animal Nutrition's new CEO Gabor Fluit trained as a banker — and used even to be one before Co and Koen De Heus asked him to join their Dutch family business with the aim of developing its activities in Vietnam. It was in 2008, and De Heus didn’t produce any feed in the country at the time but was about to buy its first factory there.

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