Manuka Biotech names new regional director

Dr Loi Chia Fei in charge of accelerating growth and global business expansion

Manuka Biotech, the marketing arm of Singao Group, has named Dr. Loi Chia Fei as the company’s new regional commercial director, with a mission to accelerate growth and global business expansion.

Dr. Loi will be responsible for leading sales growth, with a strategic focus on solutions derived from fatty acid nutricine. He will lead the company’s expansion in the animal and aquaculture feed markets and grow destination marketing capabilities to make Manuka Biotech the partner of choice for animal feed customers.

Dr. Loi, holds a veterinary degree from University of Putra Malaysia, Malaysia, and brings over 10 years of proven technical and commercial experience to his new position. Prior to joining Manuka Biotech, he was a regional key account manager in Eastman Chemical and has gained invaluable competencies and a stronghold in the global professional network, which will allow him to consider varied perspectives while working with diversity. Before that, he was a commercial manager at Cargill Feed and Nutrition.

“With his extensive commercial experience and ambitious leadership, Dr. Loi will strengthen the Manuka team and increase global footprint, especially with his distributor network in Asia-Pacific. Global market represents an important growth platform for Singao Group, and we are pleased to have Dr Loi, a young and dynamic professional, on board to lead this effort, “ said Dr. Lai ZhouWen, managing director of the company.

Manuka Biotech markets a broad range of novel fatty acid solutions that targets pathogen control, intestinal health and bioregulation. The company also carries specialty fat, functional solution pack and more.

To send inquiry about distributor opportunity, please contact Dr. Loi at [email protected]

 

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