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In the quest for formulating optimal broiler feeds, the choice of cereal grains plays a pivotal role in balancing performance, cost effectiveness and, today, sustainability. Barley, a versatile and nutrient-rich cereal grain, presents opportunities and challenges when used as the sole cereal ingredient in broiler feeds. Let’s explore these positive and negative issues of using barley in broiler feeds, along with strategies for maximizing its value as a feed ingredient.