Hidden pitfalls from formulation to feeding

Designing a feed product (be it complete feed, vitamin trace mineral premix or anything in between) on paper or with a computer formulation program is only the first step in a long and complex journey. While the formulation may look perfect in theory, the process from concept to consumption is fraught with potential challenges that nutritionists must anticipate and address. A product on a paper is not the end of a job for a nutritionist, but the beginning of many challenges in the road ahead.

The question nutritionists must ask is, “How can I ensure my formulation survives this journey intact?”