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GfK to sell animal, crop health division

Leading market research group GfK has agreed to sell its global animal and crop health division to a consortium consisting of Inflexion, a private equity investor, and the current management led by Stephen Hearn. Closing of the transaction is intended to take place in the first quarter of 2016.

Leading market research group GfK has agreed to sell its global animal and crop health division to a consortium consisting of Inflexion, a private equity investor, and the current management led by Stephen Hearn. Closing of the transaction is intended to take place in the first quarter of 2016.

The deal strengthens GfK’s focus on strategic business areas with synergy potential. At the same time, the deal supports the animal and crop health division’s plans to invest, innovate and grow.

The business, led by its Global Director Stephen Hearn, has grown rapidly since inception, delivering sales of around EUR30 million (pro-forma base) or $40 million in 2014.