Bramble

The trends coming up in 2025 each touch parts of the others as pet owners grow more nuanced in their needs for pet health and nutrition solutions.

Top 3 trends in 2025: Customization, functionality, premiumization

Roscoe is Bramble's news Chief Taste Officer.

Bramble partners with Lewis Hamilton and his dog, Roscoe

Cruciferous vegetables do find their way into pet foods, but their health claims are based largely on human food research rather than the little-available pet research. | (Kira_Yan I Shutterstock.com)

Vegan, human-grade dog foods meet amino acid requirements

Retail and technology. Retail as a Service.

Supply chain challenges top pet industry concern in 2022

pet-at-vet-clinic

2022 pet food nutrition trends: Innovation, functionality

Bramble Founder and CEO Amanda Rolat, here with one of her dogs McGruff, says her animals and their needs were what drove her to start her fresh, plant-based pet food company. | (Photo by Stacey Axelrod)

Bramble brings fresh plant-based pet food to market

Bramble Plant Based Fresh Dog Food

Bramble plant-based fresh dog food

Stevehymon, Dreamstime.com

The increasing popularity of vegan pet food in the UK

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