Feed Strategy Events

Feed Strategy Events cover the ingredients and additives used within the formulation of animal feeds and are attended by senior executives from all over the world. Feed Strategy Events are geared toward the interests of nutritionists, veterinarians, feed formulators, CEOs, feed mills directors, integrators, co-operatives and hatcheries.

Feed Strategy Events provide animal feed stakeholders the tools they need to maintain productivity and profitability in a changing production landscape.

View past coverage of Feed Strategy Events here.

Feed Strategy Conference |
Poultry trends, feeding & health

Co-located with IPPE 2022 | Atlanta, GA, USA | January 25

Registration: 7:30 – 8 a.m. | Program: 8 a.m. – 12 p.m. | Room B405 | Fee: $200 USD

>> This paid half-day conference delves into the economic and nutrition issues influencing 2022 poultry and feed production. From the examination of global protein trends to strategies for successful antibiotic-free production, poultry and feed industry stakeholders will attend this forum to glean leading-edge insights on the critical issues impacting their poultry operation’s productivity and profitability.

8 – 8:45 a.m. | 2022 Economic outlook for global poultry production

Speaker: Brian Earnest, protein analyst, CoBank

CoBank’s Brian Earnest will delve into the global issues impacting supply and demand for poultry meat and other commodities in 2022. His talk will provide both a short- and long-term view of the animal protein sector and examine the factors influencing grain costs and feed production to help industry stakeholders plan for the year ahead.

8:45 – 9:15 a.m. | New normal: Examination of consumer animal protein buying trends

Speaker: Chris DuBois, SVP – Americas Protein Practice Leader, IRI

COVID-19 created a lot of changes, but most headlines are noise – the issues highlighted don’t last meaningfully. So, what’s noise and what matters in the chicken industry? As the US population quickly changes, so do the expectations and purchase habits of consumers. In this presentation, Chris DuBois will distill the flow of trends and help you isolate the issues and opportunities that drive growth in 2022 and beyond. These trends will persist well beyond the COVID period and the producers, retailers and others that focus on the right trends will outperform others over the long haul.

9:15 – 9:45 a.m. | Nutritional solutions for combating necrotic enteritis in broiler and layer production

Speaker: Dr. Brooke Jasek, technical sales manager, Quality Technology International, Inc. (QTI)

Every year necrotic enteritis is responsible for significant losses in global poultry production. Although antibiotics have historically been used to help combat this disease, the rise in antibiotic free production has led to an increased need for alternative methods. Dr. Brooke Jasek’s presentation aims to provide a non-commercial overview of nutritional strategies such as prebiotics, probiotics, and other solutions that help combat the impact of necrotic enteritis in broiler and cage-free layer production systems.

9:45 – 10:10 a.m. | Coffee break 

Refreshments and networking.

10:10 – 10:45 | Strategies for woody breast and white striping mitigation through feeding

Speaker: Dr. Casey Owens, professor of poultry science, University of Arkansas

Woody breast and white striping in broiler breast meat are emerging issues in the poultry industry worldwide. These conditions are associated with high breast yielding, heavy broilers, and they have negative quality impacts and major economic implications.  This session will review the nutritional strategies used to manage myopathies in the broiler industry.

10:45 – 11:20 | Utilizing the microbiome to identify poultry production challenges: A mechanism to develop performance strategies

Speaker: Peter Karnezos, senior director for additives research and product development, Land O’ Lakes

Land O’ Lakes’ Peter Karnezos will examine how the poultry microbiome reflects the health or dysbiosis of poultry’s bacteria eco-system. Analysis of the microbiome provides an opportunity to describe the health status of a flock, provide information that can help predict outcomes and an objective platform for prescribing a management decision or intervention. Karnezos talk will explore how the health of the microbiome could be used to predict flock performance as well as being used to establish a benchmark for future flocks for improvements in management, nutrition and evaluating new ingredients or feed additives.

11:20 – noon | Panel discussion: Imagining the feed mill of the future

Panel discussion featuring leaders in the various segments of animal feed production, exploring what the future of feed manufacturing may look like and delving into the technologies that will shape the feed mill of tomorrow.

Moderator: Elise Schafer, editor, Feed & Grain magazine


  • Scott Anderson, general sales manager, California Pellet Mill (CPM)
  • Peter Ensch, CEO, WEM Automation LLC
  • Loren Field, executive vice president, Younglove Construction

Registration is now open. To attend Feed Strategy Conference, attendees must first register to attend IPPE.  See www.ippexpo.org, education programs for details. The 2022 IPPE show dates are January 25-27, held at the Georgia World Congress Center in Atlanta, Georgia.

Establish your brand with animal feed stakeholders. View the 2022 FS Conference Sponsor Prospectus here. 


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