Work smarter, not harder: Implement new technologies in feed supply chain

Bushel CEO Jake Joraanstad told Feed Mill of the Future Conference attendees that agribusinesses need to adopt new technologies to improve their bottom line.

Speaker presenting at Feed Mill Future conference with farm operation slide
Bushel CEO Jake Joraanstad
Paul Ward

Many agribusinesses still operate on an analog basis with disconnected systems, a large administrative work load, manual reconciliation, manually monitoring grain markets and offers, and taking unnecessary risk, according to Jake Joraanstad, CEO of Bushel.

Agribusinesses that go digital have one portal for all business units, elevated grower conversations, digital invoices and contracts, protected margins, and quick access to capital, he said at the Feed Mill of the Future Conference, held in Atlanta during the 2026 International Production & Processing Expo (IPPE).

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