Petfood Essentials is an interactive, informal educational pre-conference seminar, held the day prior to the opening of Petfood Forum.
Though still a relatively small part of the pet food market, so-called alternative formats—pet foods that are raw, fresh, freeze-dried, air-dried, baked, gently cooked or similar—are among the fastest growing, with 24% to 29% of millennial/gen Z pet owners saying they now buy these products. At the same time, the pet food industry is innovating, creating new ways to use traditional processing methods and technologies to achieve different product formats, such as dog chews.
During Petfood Essentials on May 1, you can learn more from experts about the unique benefits and challenges of producing and marketing alternative pet foods in key areas like nutrition, processing, packaging, distribution, retailing, safety and testing. Throughout the day, participants will enjoy a fun, interactive group exercise, culminating in a competition. Bragging rights are on the line!
